Who we areAlan is the healthcare super-app offering personalised healthcare amp; wellbeing to our members.Founded in 2016 by Jean-Charles Samuelian and Charles Gorintin, Alan is the first independent digital health insurance in France since 1986.
By providing our members with delightful health insurance bundled with innovative healthcare services,
Alan's long-term goal is to help all people have a personalised and accessible healthcare experience.As of today, Alan covers more than
170,000 members, representing over 100m of annualised revenue. We recently raised a further 185m in a series D funding round bringing the company’s total valuation to 1.4bn.
The team is 400+ people and growing. We recently landed in Spain and Belgium , and guess what: the best is yet to come!
How we do it?At Alan, we have a set of cultural values that guide our approach to work:
- Members first. We put our members first, our team second, our shareholders third.-
Distributed Ownership. We empower everyone to make courageous decisions and to work asynchronously.
- Radical Transparency. We take all our decisions in writing and adopt a direct and honest style of communication.
- Personal amp; Team Growth. We are self-improving whilst helping others grow. We’re no ego-doers and we all edit the company.
- Fearless ambition. We shoot for the moon and work backwards. We push for excellence by focusing on uncomfortable A+ problems.
Underrepresented folks...Science shows that you are less likely to apply if you feel you don’t have all the necessary prerequisites.If this description matches where you are now or
what you'd like to grow into in your next position, we encourage you to apply.
We strive to make our culture as inclusive as possible and believe both the
company and its culture are strongest when composed of diverse experiences and backgrounds.- We have an open salary amp; equity policy combined with a transparent career path: we base our people decisions on objective criteria.- We have flexible working hours and leave policy.- We trust people to work remotely (we are a work from anywhere company).- We extended the length of parental leave and value this time as professional experience.- We respect our coworkers gender identity and use their names, pronouns and agreements no matter their legal status.- We make tough decisions if we see discriminatory remarks.
Mission for the Role
- Own the B2B marketing strategy: Develop a strong understanding of our product and market environment and build our B2B Marketing strategy for Spain to accelerate acquisition and maximise customer retention.
- Market insights: Improve and build market understanding on existing and new verticals through a deep and segmented approach of customer’s needs; understand the Spanish ecosystems and identify relevant partners to accelerate Alan’s growth.
- Drive acquisition (traffic acquisition, inbound and outbound lead generation, lead nurturing)by leveraging central resources (coordinate efforts with our Marketing central resources to leverage existing knowledge and assets on performance marketing, lead generation, content strategies, etc.).
- Explore growth opportunities that could drive new business for Alan.
- Maximise sales conversion rate: Work closely with the Sales team to provide them with appropriate materials to optimise conversion through the funnel (presentations, analysis, demos toolkit, etc.)
- Drive customer satisfaction: Measure customer satisfaction, drive acquisition through referrals and ambassadors and address potential churn with a scalable model.
- Build Awareness of Alan: Support new launches in Spain with marketing, PR and communications initiatives; work with the Brand / communication unit to make Alan a B2B brand which reflects our marketing positioning.
- Define and monitor KPIs, track performance at each step of the funnel, adjust strategy to reach quantitative and qualitative targets while maximising ROI and ensuring profitability
Competences
- Is able to think strategically and integrate priorities beyond their domain
- Proven track record in B2B marketing, ideally in both SMB and Key-accounts
- Excellent analytical skills, KPI-based
- Good understanding of SMB B2B distribution
- Highly methodical with fact-based decision-making skills and accountability
- Soft skills: Empathy, humility, ability to take and give feedback
- Fluent in Spanish and English
- Experience successfully leading cross-functional projects with other teams (Product, Sales, Engineering, Data...)
Profile
- CMO or Sr Marketing of series B or above in B2B companies
- Head of marketing of a major business unit in large B2B companies
- Min 7-8 years of experi